Our mission is to be the most innovative sports analytics company in the world. We want to share this expertise with our customers so they can make smarter betting decisions.

What We Do

We develop technology and algorithms to identify the true probability of sporting event outcomes.
By leveraging techniques more traditionally used to analyze financial markets, we compare market pricing with true probabilities to identify profitable trades.
We've developed best-in-class education modules and training to share our expertise with our customers.
Our customers have successfully utilized our tools, generating net trading returns of $4.2 million for themselves since 2022.

Meet Our Team

Leadership

Dan Rubin
Dan Rubin
Chief Executive Officer
Dan is the Co-Founder and CEO of Cleat Street and is responsible for the research, analytics, and innovation that power Cleat Street’s sports betting strategies. Previously, Dan was the Vice President of a boutique financial consultancy where he led their complex derivatives valuation practice, employing techniques such as Monte Carlo simulations and option pricing theory, which he has since adapted for predictive sports modeling.
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Dan frequently acts as a guest lecturer on matters of business valuation and sports analytics, and has lectured at UC San Diego and UNC - Chapel Hill. Dan received his MBA from Columbia Business School where he studied entrepreneurship and sports business, working as a teaching assistant for the sports analytics program. He has also been conferred the designation of Chartered Financial Analyst by the CFA Institute.
Aaron Chou
Aaron Chou
Chief Operating Officer
Aaron is the Co-Founder and COO of Cleat Street and is responsible for the day-to-operations and product offerings of Cleat Street. Before Cleat Street, Aaron was an Operations Manager at Uber for several years, where he led the competition and pricing team for their rideshare business in New York City. He also later became the GM of their micromobility business in California.
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Aaron received his BS from the University of California, San Diego where he studied management science and econometrics. He was a teaching assistant for the economics department, and continued a career in economic consulting, where he opined on litigation and mergers and acquisitions relating to matters of antitrust and intellectual property.